Psychologists, Counsellors and Therapists in Edmonton

Our Experienced Team

Dr. Jason Jones

Director | Registered Psychologist | Certified Sex Therapist

Dr. Jason Jones has been a Registered Psychologist since 2012 and founded Loving Choices Psychology in 2017. He is a Certified Sex Therapist and has completed numerous post-graduate certifications and workshops related to sex therapy, couples counselling, family therapy, and weight management. He completed a Doctor of Philosophy (PhD) in Psychology degree at NorthCentral University.

Jessica Blake

Registered Psychologist | Certified Sex Therapist

Please note that Jessica will only be with Loving Choices until the end of May 2021.

Inspiration: Jessica grew up on a farm in rural Alberta and started her career in the oil and gas industry, traveling to remote locations and working with interesting people. She realized that she was more passionate about people and their stories than chemical engineering. She decided to embark on a new journey to work closer with people, on a more intimate level, and to help them discover their own inner strengths.

Education: Jessica completed a Master’s of Education degree in Counselling Psychology at the University of Alberta. She has also completed numerous professional development courses and workshops on sexual health, family therapy, and psychological assessments. She has been supervised by Jason to become a Certified Sex Therapist.

Philosophy: Mental health is part of what makes us whole, including our physical, mental, emotional and sexual health. In order to feel happy and whole, we need to be balanced and integrated in all aspects of ourselves. Jessica strives to provide a holistic client experience to achieve practical and achievable solutions to life’s problems. Her great sense of humour can help build a strong alliance with her clients, to address the root causes of issues and to bring real, meaningful, and sustainable changes to their lives.

I promise that I will always treat you with respect, from one human to another, and that I am always grateful and appreciative that you chose to work with me… I have no interest in labels or judgements, only solutions to problems that are practical, achievable, and reasonable. Our time is valuable, let’s use it well!

Vision: Jessica is trained to treat many mental health difficulties, such as anxiety, depression, grief and loss, as well as helping people during major life transitions. She specializes in working with couples to identify strengths and weaknesses within their relationship in order to address them. As a Certified Sex Therapist, she works with individuals and couples having issues with affairs, sexual disorders, dysfunctions and difficulties, as well as non-monogamy, kink, and fetish concerns.

Additionally, Jessica specializes in working with families and conducts psychological educational assessments. These psychoeducational tests help determine if a child has any learning or developmental disabilities, or cognitive strengths and abilities. She offers specific interventions with children to help them with learning and development at school. She works with children who are five years old and older, as well as youth and teens.

Johnathan Bown

Registered Psychologist

Inspiration: Johnathan is fascinated by human consciousness and is passionate about helping people. He believes that one of the most meaningful and fulfilling acts we do in our lives is helping another person in their time of need. He was attracted to working as a psychologist because it’s a compassionate career that is personally uplifting. He believes that human relationships are one of the most important aspects of our well-being. As a result, he chose to work with admirable and expert psychologists to support individuals and couples in living happier lives.

Education: Johnathan completed a Master’s of Education degree in Counselling Psychology at the University of Lethbridge. He has also completed EMDR level 1 training, as well as Emotionally Focused Therapy (EMT) level 1 training. He is a Canadian Certified Counsellor (CCC) and a Registered Psychologist with the College of Alberta Psychologists.

Philosophy: Human beings have a natural tendency towards healing and well-being. Johnathan practices a holistic approach towards empowering his clients to heal and to identify any mental, physical, cultural, social, and environmental factors that may be interfering with their health. He believes that behaviours or feelings are not problems, as they all serve a distinct purpose. He dedicates himself to each client he meets and seeks to understand them with the same energy and enthusiasm as his first day.

I approach every client as a unique person who is valuable, admirable, and capable of achieving their goals. You are not alone in this; you are deeply cared for; we are here for you.

Vision: Johnathan helps his clients alleviate anxiety, depression and stress. He has years of experience in primary care public health clinics and has specialized training to help people with trauma, grief, insomnia, career, relationship dynamics, sexuality, and sexual health. He is currently completing his training to become a Certified Sex Therapist.

Johnathan Bown's Experience

Bown, J. & Gackenbach, J. I. (2019). The influence of media understood through video game play. In R. J. Hoss & R. P. Gongloff (Eds.), Dreams: Understanding Biology, Psychology, and Culture (Vol 2, pp. 712-714). Santa Barbara, CA: Greenwood, an imprint of ABC-CLIO, LLC.

Gackenbach, J. I., Bown, J. (2019). The effects of media on dreaming. In K. Valli & R. J. Hoss (Eds.), Dreams: Understanding Biology, Psychology, and Culture (Vol 1,
pp. 219-223). Santa Barbara, CA: Greenwood, an Imprint of ABC-CLIO, LLC.

Gackenbach, J. I., & Bown, J. (Eds.). (2017). Boundaries of Self & Reality Online. San Diego, California: Elsevier Academic Press.

Bown, J. & Gackenbach, J. I. (2015). Video games, nightmares, and emotional processing. Emotions and Technology: Communication of Feelings For, With, and
Through Digital Media
(pp. 3-14). London: Elsevier.

Gackenbach, J. I. & Bown, J. (2011). Mindfulness and video game play: A preliminary inquiry. Mindfulness, 2(2), 114-122.

Gackenbach, J. I. & Bown, J. (2011). Video game presence as a function of genre: A preliminary inquiry. Loading…, 5(8), 4-28.

Gackenbach, J. I., Rosie, M., & Bown, J., & Sample, T. (2011). Dream incorporation of video-game play as a function of interactivity and fidelity. Dreaming, 21(1), 32-50.

Hrushka, C. & Bown, J. (2016). Kinky Boots: The Psychology of Some Unusual Sex Practices and Other Kink. Presented at the 12th Biennial Western Canadian Conference
on Sexual Health,
Calgary, Alberta.

Hrushka, C. & Bown, J. (2015). Talking About Sex Addiction. Presented at ASPSH 2015 online workshop for health professionals.

Bown, J. & Gackenbach, J. I. (2010). Mindfulness and video game play: A preliminary inquiry. Poster presented at Towards a Science of Consciousness, Tucson, AZ.

Rosie, M., Gackenbach, J. I., Bown, J., & Sample, T. (2010). Dream Incorporation of Video Game Play: Interactivity, Fidelity and Presence. Poster presented at the 27th Annual International Association for the Study of Dreams, Asheville, NC.

Dopko, R., Gackenbach, J.I., Bown, J., Le, H. & Rosie, M. (2009). Video Game Play, Dream Bizarreness and Creativity. Paper presented at the annual meeting of the International Association for the Study of Dreams, Chicago, ILL.

Bown, J. & Anderson, N. (2009). The role of wakefulness on visual adaptation. Poster presented at the Banff Annual Seminar in Cognitive Science, Banff, AB.

Emily McDonald

Student Counsellor

Inspiration: Throughout her life, Emily has always been interested in helping the people around her and those in need. She has always advocated for increased awareness around mental health while cognizant of the many harmful stigmas that surround it. This stigma has directly affected her loved ones and limited their ability to get the help they need. These experiences inspired Emily to become an advocate for mental health and better access to education, help and support for those who need it the most. Emily has always been fascinated by the human mind and how it influences our behavior. As a result, she has chosen to dedicate her life to helping people achieve personal growth by creating a safe environment.

Education: Emily is nearing completion of her Master of Arts in Counselling Psychology degree from Yorkville University. She has also completed a Bachelor of Science degree with a major in Psychology from the University of Alberta.

Philosophy: People are a combination of past experiences, societal expectations, and their beliefs. As a result, everyone deserves therapy that is tailored to their individual needs. Emily aims to always provide a safe and supportive environment to best help clients develop strategies to increase self-awareness, resilience, and the skills to build healthy relationships with themselves and others.

Vision: Emily’s vision is to help adults who experience anxiety, depression, stress, self-esteem issues, suicidal ideation, and grief through various therapy styles. In addition, she is interesting in supporting couples using Gottman and Emotionally Focused Couples Therapy.

Love Your Life. Let's Talk.


Starting in February/March 2021, we will be offering therapy sessions with Emily McDonald (Student Counsellor) at a reduced rate of $49 per session. She is completing her practicum requirements for her Masters program under the supervision of Dr. Jason Jones.

Enter your name, phone, and email address to submit your request. We will contact you to confirm your appointment details. Space is limited.

We respect your privacy. You can change your mind at any time.